Marketing Agencies New York

Mirrorball Agency

Marketing Agencies New York
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511 West 25th Street
Suite 3110
New York, NY   10001 
(212) 604-9988


Founded by marketing pioneer Michael Blatter, Mirrorball is an NYC-based marketing and experience design agency. Mirrorball strives to create or enhance human experiences by rethinking the way brands, retailers, attractions, and hospitality businesses participate in our lives. Our immersive concepts are steeped in relevance and authenticity, helping businesses develop deeper relationships with the people they serve We remain untethered from classification within a particular discipline or traditional way of doing business. Be it through the design of live events or digital content production; Our ideas deliver unique narratives that evoke intense emotions resulting in long-lasting, positive memories. It is these powerful emotions that move people at their core. As participants ourselves, we naturally approach our work with immutable advocacy for the people our clients look to serve. We strive to create cultural relevance at every step without ever becoming invasive or contrived. Since 2003 world-class companies, including Perrier, The NBA, Jack Daniel’s, Pepsi, L’Oreal, TD Bank, and Harley-Davidson, have put their confidence into Mirrorball to create new opportunities to deeply connect with the people their businesses touch.

Mirrorball Agency can be found at 511 West 25th Street . The following is offered: Marketing Agencies - In New York there are 1157 other Marketing Agencies. An overview can be found here.

Keywords Michael Blatter, Experiential, Influencer, Experience Design, Events, Content.


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  • Michael Blatter


    Michael Blatter is a marketing innovator and pioneer. As the founder of two breakthrough agencies—Mirrorball and KBA Marketing—Blatter has had a distinct mission: to design human experiences that stimulate people’s emotions to create deep, meaningful memories. Over the last two decades, Blatter has retained an array of prestigious clients such as Perrier, L’Oréal, Harley-Davidson, Bayer, Jack Daniel’s, both Pepsi and Coke, Pandora, The NBA and many more. Blatter’s obsessive knowledge of pop culture, along with his energy and urge to innovate, is what fuels a perpetual flow of boundless ideas. His standard of excellence, immense creativity, and precept for originality, contribute to forming concepts nothing short of epic. Blatter is a connector of dots as well as a connector of people. Armed with a massive database of global resources, he makes the impossible seem effortless. Blatter is widely recognized as the creator of “Influencer Marketing.” Early in his career as a nightlife impresario, he recognized the near gravitational pull that celebrities and socialites had in the clubs. He applied this notion at his first agency when creating non-traditional marketing campaigns for the likes of Camel, Audi, and Nike. Blatter coined the phrase “Influencer Marketing” in 1994, and it has had wide-ranging effects on marketing ever since. With a passion for contributing to popular culture, Blatter was one of the first marketers to preach the importance of cultural relevance. In the early oughts, Blatter observed how subcultures define themselves through a combination of attitudes, customs, and beliefs that delineate one group from another. He recognized that culture operates as an underlying code that guides decisions and interactions with fellow humans as well as brands. Through his work on MTN Dew and Dos Equis, Blatter discovered that cracking this code with culturally relevant marketing ensures authenticity and long-term brand loyalty. Blatter continues to create cultural relevance with everything he touches without ever becoming invasive or contrived. Stepped in the “art of experience,” Blatter recently turned his attention to understanding the “science.” Working with experts in anthropology and psychology, he developed Emotional Memory Design (EMD), a new approach for designing marketing programs. EMD utilizes a menu of carefully curated emotions and feelings intended to help consumers generate powerful, long-lasting memories that can influence sentiment and behavior. The methodology offers brands a fresh perspective to be more relevant than ever and get closer to their consumers utilizing this new strategic approach to consumer engagement. Throughout his career, Michael Blatter has continuously broken the paradigms of marketing. He was behind the first-ever pop-retail tour, the first national comprehensive on-premise bar program. The first branded immersive theater tour and the first feature-length branded content documentary. He’s an expert of experiential, a maverick of marketing impact, and a connoisseur of cultural relevance. As an outlier in a world of cookie-cutter marketing and advertising, Blatter’s vast array of current and legacy experience makes his unique perspective is invaluable. Blatter remains in tune with the zeitgeist, driven by the pursuit of what’s next.


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